Project Description

Noventum™ worked on a Google ads campaign for Santa Fe Lawyer, Aaron Boland. Through integrating Google search console, Google Analytics, and a Google Analytics WordPress plugin with Aaron’s site,, we were able to first establish a baseline of 2-3 clicks to the site per day. The one-month trial campaign had an up to $10/day spend with Google Ads, which used successful keywords like  “Santa Fe Lawyers”, “Santa Fe Law Firms”, “Attorney Santa Fe”, and “Criminal Defense Lawyer.” During the campaign, the site visits per day varied from 2-25 with an average of 10 visits per day. We could not verify if this increase in site visits correlated with increased business. In our summary report, we recommended focusing on more targeted marketing efforts and website improvement before running another Google ad campaign, such as adding MailChimp integration,  adding a form people can fill out on the website, and leaving Google Analytics in place to develop a better baseline of site visits in the meantime.