Wisdom of the Earth: Custom WordPress Automation Suite

When a premium essential oils company operating across global markets outgrows the tools holding it together, the answer isn't a bigger spreadsheet — it's smarter software. Wisdom of the Earth partnered with Noventum to replace a patchwork of manual processes and disconnected systems with a purpose-built custom WordPress automation suite. Three critical areas transformed: WooCommerce shipping and insurance calculations, Mailchimp marketing synchronization, and a custom sales reporting platform — all built as WordPress plugins tailored precisely to how the business operates.

Client Background

Wisdom of the Earth (WOTE) is a premium essential oils company offering more than 260 medicinal-grade essential oils to customers and distributors worldwide. As the company expanded its eCommerce operations, marketing activities, and sales reporting requirements, several critical business processes relied on manual work or disconnected systems.

To improve operational efficiency, WOTE partnered with Noventum to develop a suite of custom WordPress plugins that automated marketing workflows, shipping calculations, and business reporting.

Project Scope

Marketing Automation:
Developed a custom WordPress-Mailchimp integration that automatically synchronizes website activity and customer data between systems. The solution reduced manual subscriber management and streamlined marketing communications, helping the team maintain accurate audience segmentation and automated email workflows.

Automated Shipping & Insurance Calculator - Created a custom WooCommerce shipping plugin that:
- Calculates shipping costs dynamically based on weight, product type, and destination.
- Supports separate domestic and international pricing structures.
- Automatically calculates parcel insurance based on order value.
- Simplifies local pickup workflows by automatically assigning store pickup information when applicable.
- Replaced an unreliable third-party shipping solution with a stable, fully customized system.

Custom Sales Reporting Platform - Developed a custom reporting tool that provides:
- Flexible filtering by date range, customer groups, and tax settings.
- Fast report generation across large sales datasets.
- Customer transaction search capabilities.
- CSV export functionality for further analysis.
- Optimized database queries and DataTables integration for improved performance and usability.

Second payment method:
A plugin that adds a secondary payment method to admin orders and allows different payment methods to be selected for the primary and secondary payments, with paid amounts split by payment method. This data can be used in reports or other functionality when you need to retrieve or display which orders were paid with which payment methods and amounts.

Barcode scanner:
We customized the existing Barcode Scanner Plugin by adding functionality requested by the client:
- Replaced the single-coupon functionality with support for multiple coupons, including proper validation.
- Added a Storefront checkbox with functionality to save this value to the order in the required metadata.
- Added Tax Exempt functionality to allow tax to be disabled for Arizona users when needed.
- Added the ability to specify the shipping method not only for default shipping methods, but also for custom shipping methods, for example from our WOTE Shipping Method plugin.
For all changes related to price recalculation, such as coupons and tax exemption, we added recalculation on the frontend of the Barcode Scanner Plugin so that changes are applied immediately.

WOTE Shipping Plugin:
A plugin for configuring shipping rates for different countries with flexible rules based on specific products or product categories in an order. It includes advanced shipping conditions, allowing shipping costs to be calculated based on product composition, destination, and custom business rules. Additional functionality was added to support free shipping promotions during specific periods, with configurable conditions such as a minimum order amount or other custom requirements.

WOTE Sales Report Plugin:
A plugin that generates sales reports and order value reports for each customer over any selected period. It includes filters by tax status, customer role, specific customer, order source - admin or checkout, and payment method.

WOTE Product Report Plugin:
A plugin that generates a table with all WooCommerce products and their key product metadata, such as product type, category, product volume, physical or virtual product status, regular price, sale price, and other details. This is useful for tracking product settings, product availability, and inventory-related information.

WOTE New Customers Report Plugin:
A plugin that generates a list of new customers for a selected period, based on the date of their first order. It includes customer tags that can be edited directly in the report for internal use, for example to track whether the customer has already been contacted.

WOTE Product Revisions Plugin:
A plugin for tracking any changes made to product fields, including who made the changes and when they were made.

WOTE Coupon Breakdown Plugin:
A plugin that tracks coupon discounts at the individual product level for each applied coupon. This detailed discount information is displayed in the WooCommerce admin, invoices, and order confirmation emails. By default, WooCommerce only shows the total discount applied by coupons, but this plugin allows customers and administrators to see exactly which coupon discount was applied to each product.

WOTE Testimonials Plugin:
A plugin for convenient review management. It allows administrators to track reviews, including when they were submitted, which user submitted them, and their publication status. It also provides a shortcode for easily displaying reviews anywhere on the site, with settings for the number of reviews shown in a block and automatic random rotation at a configured interval for more varied display.

Key Outcomes

The custom automation suite delivered measurable operational improvements across multiple departments:

- Reduced manual administrative work in marketing, shipping, and reporting processes.
- Improved accuracy of shipping calculations and insurance assignments.
- Streamlined customer communications through automated marketing workflows.
- Accelerated sales analysis and report generation.
- Enhanced scalability by replacing multiple disconnected tools with custom solutions tailored to WOTE's business processes.
- Improved overall efficiency and decision-making through reliable automation and centralized data management.

Gallery

Looking for a Similar Solution?

This case is just one example of how we help clients solve business challenges through thoughtful design, development, and automation. Let's discuss how we can support your project.